Links88 is selling their gorgeous steel chain creations on Etsy.com. Chainmail has been around since 4th century BC as a form of armor, but 88Links has put a twist on this ancient material and has made it thicker, stronger and more modern.
Whether it's through wind catchers, armbands, earrings, necklaces or bracelets, Links88 has it all. Check out the gallery to see the unique collection!
Implications - The desire for bold designs is growing as women are embracing different sides of their femininity. No longer satisfied with simple styles that don't make a statement, the female consumer is looking for ways to stand out. Companies could design their products with this in mind in order to appeal to women who want to experiment with their style.
Chunky Chain Jewelry
88Links's Chainmail Accessories Have History
Trend Themes
1. Chunky Chain Jewelry - Companies could explore bold and innovative designs in the jewelry industry to cater to women who want to make a statement with their accessories.
2. Embracing Feminine Boldness - The increasing desire for bold designs presents an opportunity for companies to create products that allow women to express different sides of their femininity.
3. Modernizing Ancient Materials - Companies could explore the use of ancient materials, like chainmail, and make them thicker, stronger, and more modern to meet the evolving tastes of consumers.
Industry Implications
1. Fashion Jewelry - In the fashion jewelry industry, there is a disruptive innovation opportunity to design bold and unique pieces that cater to the growing demand for statement accessories.
2. Women's Fashion - The trend of embracing boldness in women's fashion opens up opportunities for companies to create clothing and accessories that allow women to express their individuality and stand out.
3. Materials Manufacturing - In the materials manufacturing industry, the modernization of ancient materials like chainmail presents an opportunity to develop stronger and more durable products for various applications.