Talented artists Kate Willaert recently took the words "serial killer" literally with her line of Cereal Killer cereal box designs. The breakfast food packaging features popular murderous horror film characters and transforms them into cartoon emblems to market the product.
Willaert's designs are a playful take on the gruesome killers that makes them much more approachable than the versions featured in films. The Cereal Killers boxes include famous villains such as Jason, Freddy Kruger, the shark from Jaws and Pinhead with comical word play cereal names such as Fruity Kruger and Cinnamon Ceno-Bites.
While the designs are only concepts, they would make great marketing products during the month of October when horror movies are at their most popular.
Serial Killer Cereals
Kate Willaert Places Murderous Characters on Breakfast Cereal Boxes
Trend Themes
1. Cereal Killer Pop Culture - Opportunity to capitalize on the trend of incorporating popular murderous horror film characters into unconventional products like breakfast cereal.
2. Playful Packaging Designs - Potential for innovative and whimsical packaging designs that transform typically scary or gruesome characters into approachable and marketable emblems for various products.
3. Seasonal Marketing Strategies - The month of October presents an opportunity for businesses to create limited-edition, thematic products that align with the popularity of horror movies.
Industry Implications
1. Food and Beverage Packaging - Disruptive innovation potential in creating unconventional and eye-catching packaging designs for various food and beverage products.
2. Marketing and Advertising - Opportunity to develop creative and engaging marketing campaigns that leverage pop culture references and seasonal themes in order to attract consumers.
3. Entertainment Merchandise - Innovation potential lies in creating unique and unconventional products that bridge the gap between entertainment and consumer goods, such as cereal boxes featuring popular horror film characters.