Sportswear label Russell Athletics works in collaboration with New York-based studio Ceeze on a sustainable collection of sweaters that are made using upcycled materials for a conscious mindset. The sweaters are made using surplus material drawn from sweatshirt stock that was used to craft varsity jackets.
In addition to this, the special hoodie is made using entirely unneeded fabrics that are now breathing new life into the limited edition silhouettes. The hoods are used from materials stitched together and have asymmetrical miss-matching sleeve lengths from unused materials as well. The name of the capsule is Reclaimed Hoodie and it is set to launch officially on February 9th and will be available online through the Ceeze website.
Upcycled Sustainable Sweater Capsules
Russell Athletic and Ceeze Join Forces on a Hoodie Capsule
Trend Themes
1. Upcycling - The trend of upcycling used materials for sustainable fashion provides an opportunity to develop more eco-friendly clothing lines.
2. Sustainable Materials - The trend of using sustainable materials to create clothing and accessories provides an opportunity for innovation in production processes and material sourcing.
3. Conscious Consumption - The trend of conscious consumption is driving demand for products that have a lower impact on the environment and society, providing opportunities for businesses to create more sustainable and ethical products.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of upcycling and using sustainable materials to develop eco-friendly clothing and accessories, reducing waste and meeting consumer demand for sustainable products.
2. Textile Manufacturing - The textile manufacturing industry can innovate by incorporating sustainable practices in production processes and sourcing materials, meeting the demand for sustainable fashion materials.
3. Retail - The retail industry can take advantage of the trend of conscious consumption by offering more sustainable and ethical products, appealing to consumers who want to make more environmentally-friendly purchasing decisions.