In Thailand, billboards flood the sidewalks of major roads and are later used by the poor as materials for building shelters, something which the HomePro cause marketing campaigns have taken into consideration.
As one of the biggest names in home furniture in Thailand, HomePro has decided to give new purpose to its billboards. On the side facing the street, the advertisement is on display, while the other side features fully furnished, wallpapered walls. This isn't just about displaying the types of products the company sells, it also serves to improve the living conditions of those who use these billboards as walls for their homes.
With built-in coat racks, shelves and more, the billboards of the HomePro cause marketing campaigns assist those in dire need.
Home-Building Billboards
The HomePro Cause Marketing Campaigns Provide Shelter for the Poor
Trend Themes
1. Sustainable Advertising - Opportunity for companies to utilize billboards for advertising while also repurposing them for sustainable housing solutions.
2. Social Impact Marketing - Creating marketing campaigns that address social issues can generate positive brand reputation and make a difference in communities.
3. Functional Outdoor Design - Designing billboards with built-in features and functionality opens up future possibilities for practical and innovative outdoor structures.
Industry Implications
1. Advertising - Incorporating sustainable and socially impactful elements into advertising campaigns can attract customers and support communities in need.
2. Home Furnishing - Home furnishing companies can explore innovative ways to repurpose materials for sustainable housing and contribute to social responsibility efforts.
3. Outdoor Design and Architecture - The integration of functional features into outdoor structures, such as billboards, presents new opportunities for creative and practical design solutions.