Miss Universe 2018 Catriona Gray has debuted her first sustainable bag collection in collaboration with Megaworld Lifestyle Malls. This eco-conscious initiative, the Enviro-Chic Bag Collection, features three distinctive designs: a large tote, an essentials bucket bag, and a versatile three-way folio, each crafted with sustainability at its core.
Catriona confirmed that each bag in this release is carefully handcrafted by Filipino artisans from Side B Upcycling Retail Inc., a company known for its innovative use of recycled materials. The limited-edition bags are available through a unique exchange program. Starting September 13, customers can acquire one by presenting receipts and donating 35 plastic bottles at select Megaworld Lifestyle Malls.
Participating malls in this campaign include Eastwood City, Lucky Chinatown, Uptown Bonifacio, McKinley Hill, and Newport Mall. Plastic Credit Exchange (PCX), an organization focused on promoting a circular economy by addressing plastic waste, will repurpose the plastic bottles collected as part of the initiative.
Model-Backed Carrying Capsules
Catriona Gray Unveils Her Very Own Sustainable Bag Collection
Trend Themes
1. Sustainable Luxury Accessories - High-end, eco-conscious bag collections are merging luxury with sustainability, offering consumers stylish yet guilt-free options.
2. Artisan-crafted Eco-fashion - Bags handcrafted by local artisans from recycled materials bring a unique blend of traditional craftsmanship and environmental responsibility.
3. Exchange-based Retail Programs - Retailers are adopting exchange-based programs where customers trade recyclable waste for exclusive products, encouraging a culture of recycling.
Industry Implications
1. Fashion Industry - The fashion industry is increasingly integrating sustainable practices by using recycled materials and promoting ethical craftsmanship.
2. Retail Industry - Retailers are exploring innovative models that incentivize waste reduction through customer-engaged recycling exchanges.
3. Recycling Industry - The recycling industry sees opportunities for growth by collaborating with retail and fashion sectors to repurpose waste into desirable consumer goods.