Is the Ashera really just a rebranded, remarketed Savannah with a much higher price tag? What's the difference? About $17,000, if you want to buy one and the pride of the exotic cat breeders involved. They are both so-called “lifestyle cats†that are cross breeds of wild cats, in this case the African Serval and the Asian Leopard Cat, mixed with domestic cats. They are larger than your average house cat and exotically spotted.
Implications - Allerca, a San Diego-based company, has made the announcement that luxury shoppers will have the opportunity to purchase hypoallergenic cats. The cats will go $4,000 each and will be available to public some time next year. This is certainly something that luxury shoppers will flock to.
Lifestyle Pets
Ashera Luxury Kittens For $22,000
Trend Themes
1. Luxury Pets - Opportunity for companies to market and sell high-end, unique pets to affluent consumers.
2. Designer Breeds - Potential for creating new hybrid animal breeds that combine exotic and domestic animals to cater to the luxury pet market.
3. Hypoallergenic Pets - Growing demand for hypoallergenic pet options represents a lucrative market for specialty breeders and biotech companies.
Industry Implications
1. Pet Industry - Opportunity for luxury pet brands to capitalize on the growing demand for high-end pets and unique designer breeds.
2. Biotech Industry - Potential for companies to develop hypoallergenic pet options through genetic engineering and biotechnology.
3. Exotic Animal Breeding Industry - Niche market for exotic animal breeders and specialty pet retailers to cater to affluent consumers seeking rare and unique pets.