After a few seasons of paired-down fashions to reflect leaner economic times, the tides are turning toward a fleshier economic future. Oscar De La Renta brings opulence to his fall 2011 line by taking a nod from historic Russian military uniforms. Displaying lavish embroideries and colored fox fur, the collection will make every gal feel like Russian royalty.
The designer has placed an emphasis on outerwear so that the budget-minded fashionista can incorporate just one new item into her wardrobe this winter that will create head-turning impact.
Historically, fashion has been almost like an economic forecast, so with this showing of extravagant fabrics and patterns, things are looking up. Intricate thread work and trims adorn the daywear portion of this season's line, so going to the office is made even more fun.
Military Marching Couture
Oscar De La Renta Brings Russian-Inspired Style for Fall 2011
Trend Themes
1. Opulent Fashion - Disruptive innovation opportunity: Create a line of affordable opulent fashion pieces that give consumers the feeling of luxury at a lower price point.
2. Military-inspired Fashion - Disruptive innovation opportunity: Design a line of military-inspired fashion that combines functionality and style for a unique and edgy look.
3. Outerwear as Statement Piece - Disruptive innovation opportunity: Develop a line of outerwear that can be easily incorporated into a budget-friendly wardrobe, while still making a bold fashion statement.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Utilize new technology and sustainable materials to create innovative and eco-friendly fashion designs.
2. Textiles - Disruptive innovation opportunity: Develop new techniques and materials for intricate thread work and trims, allowing for more creative and unique designs in the fashion industry.
3. Retail - Disruptive innovation opportunity: Implement virtual reality shopping experiences to enhance the customer's engagement and provide a more immersive retail experience.