The Casio WSD-F20 is a new smartwatch being showcased at CES 2017 that runs Android Wear 2.0 and offers users a bevy of features to help provide advanced functionality for users.
The smartwatch features an MIL-STD-801G rating regarding protection against bumps and scrapes, and is waterproof up to 50-meters. The device is packed with a low-power GPS sensor that keeps users tracked regarding their locale at all times. This is paired with the functionality of traditional fitness trackers that work to keep users informed of how they are performing during their adventure or daily routine.
The Casio WSD-F20 smartwatch displays color maps when it's both online and offline to provide users with an intuitive experience. The smartwatch is set to be available for purchase sometime in April 2017 at an undisclosed price point.
Locational Adventurer Smartwatches
The Casio WSD-F20 is a New Android Wear Device at CES 2017
Trend Themes
1. Outdoor Smartwatches - The trend in developing durable and rugged smartwatches designed for outdoor exploration and tough environments presents an opportunity for device manufacturers and retailers alike.
2. Location-based Wearable Technology - The incorporation of GPS technology in wearable devices like smartwatches offers disruptive innovation potential in tracking, navigation, and mapping for various industries such as tourism, logistics, and emergency services.
3. Advanced Fitness Tracking - The integration of advanced health and activity monitoring features in smartwatches offers innovation opportunities for the fitness and healthcare sectors in providing personalized and real-time health data to users.
Industry Implications
1. Outdoor Retail - With the rise in demand for rugged and outdoor-friendly smartwatches, outdoor retail stores can capitalize by providing a range of smartwatch options at competitive prices that cater to the needs of adventure enthusiasts.
2. Tourism - The use of location-based smartwatch technology in the tourism industry can enhance the customer experience by providing real-time information, tailored travel recommendations, and interactive maps to help tourists explore unfamiliar locations with ease.
3. Emergency Response - The rugged design and GPS capabilities of smartwatches make them ideal for emergency response teams, allowing them to track and communicate with members in real-time, and monitor vital health data during rescue operations.