The new Carvel cakes are based in ice cream and cookies, and will be offered for people to purchase in grocery stores rather than simply in Carvel's own retail locations.
The chain brand Carvel is a series of ice cream shops that offer creamy, light, soft-serve ice creams. It is self-described as "America's freshest ice cream since 1934," and offers a range of different ice cream-based products. The new Carvel cakes are based in vanilla ice cream, cookie cake and the brand's "chocolaty crunchies," and will be available for purchase at retailers that include Publix, Stop & Shop, Giant Landover, Giant Carlisle, and ShopRite.
These frozen ice cream cakes function as a modern extension of a traditional brand.
Franchise Ice-Cream Cake Releases
The New Carvel Cakes Will be Released in Grocery Stores
Trend Themes
1. Grocery Store Desserts - The trend of offering frozen desserts at grocery stores presents an opportunity for expanding traditional dessert brands.
2. Innovative Flavors - The trend of creating new frozen dessert flavors provides an opportunity for product differentiation and standing out in a crowded market.
3. Convenience Desserts - The trend of offering pre-made frozen desserts provides an opportunity for time-pressed customers who still crave indulgent treats.
Industry Implications
1. Ice Cream - The ice cream industry can capitalize on the trend of expanding product offerings beyond traditional retail locations.
2. Grocery Stores - Grocery stores can capitalize on the trend of offering unique frozen dessert options to attract customers and stand out in a crowded market.
3. Bakery - Bakeries can capitalize on the trend of offering pre-made frozen desserts as an innovative way to expand their product offerings.