Getting a look at a car's interior is as simple as lifting up its hood—or interacting with the iPad application Toyota created to show off its C-HR model. The augmented reality app Toyota created with digital agency Brandwidth was created for use in showrooms, shopping centers and trade shows, giving consumers the chance to see the inner-workings of the car model with something like X-ray vision.
With augmented reality and object recognition software, the app overlays the interior components of the hybrid car onto the physical version of the car on-site. In this way, consumers are able to digitally interact with the car and learn about its key features, including how it uses energy and how its drivetrain operates.
Automotive Inner-Working Apps
Toyota's AR iPad App Overlays a Car's Interior on Physical Models
Trend Themes
1. Augmented Reality Showroom - Creating AR applications for showrooms and shopping centers allows consumers to digitally interact with products and explore their features.
2. Object Recognition Technology - Utilizing object recognition software in apps allows for the overlay of digital information onto physical objects, creating interactive and informative experiences.
3. Digital Product Interactions - Developing digital apps that enable consumers to virtually explore the inner-workings of products provides a unique and engaging way to learn about key features and functionalities.
Industry Implications
1. Automotive - In the automotive industry, AR applications can be used to create immersive experiences for potential customers in showrooms and trade shows.
2. Retail - Implementing object recognition technology in retail environments enables customers to interact with products and explore their features before making a purchase.
3. Technology - Developing innovative digital applications for product interactions opens up new possibilities for technology companies to enhance user experiences.