Many think of certain cars as being fashionable (such as Porsche and Maserati), but may not form a connection between those and fashion accessories (such as, say, the evening purse).
As part of a final project at Israel’s Holon Institute of Technology, Israeli industrial designer Sivan Shiran created ‘CARina,’ a collection of colorful evening clutches (emphasis on car). Inspiration for the collection, which is made by casting of elastic Polyuethane, stems from car and automotive design. The nature of the project was to create an association between a technological-industrial object and a fashionable item, while also shaping a new design language for evening bags. These sleek, funky, and colorful bags present an innovative take on the traditional evening bag. The bags snap shut with closing magnets, and are roomy enough to accommodate everything needed for a night on the town.
Photo Credits: designboom, sivshir.wix
Automobile-Inspired Clutches
CARina Transforms the Evening Purse
Trend Themes
1. Colorful Evening Clutches - Disruptive innovation opportunity: Introduce unique and vibrant designs to traditional evening bag market.
2. Automotive-inspired Fashion - Disruptive innovation opportunity: Combine elements of car and automotive design with fashion accessories for a unique and trendy look.
3. Technological-fashion Associations - Disruptive innovation opportunity: Create new design languages by associating technological-industrial objects with fashionable items.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Introduce innovative bag designs to the fashion accessories industry.
2. Automotive Design - Disruptive innovation opportunity: Explore new applications of car and automotive design principles in other industries, such as fashion.
3. Industrial Design - Disruptive innovation opportunity: Foster collaborations between industrial designers and fashion designers to create unique and cross-disciplinary products.