Away is a luggage brand that specifies in offering consumers with affordable carry-on pieces that still offer durable design, added tech features and a compact shape. The bags are made from hardshell material and offer luxuries such as an on-the-go charging battery for tech devices without an elevated product cost. This is thanks to a direct-to-consumer brand model that allows Away to offer quality and cutting edge products at a lower fee.
The Carry-On luggage case is an amalgamation of several modern features including a Makrolon polycarbonate exterior shell that keeps items inside safe and stands up to continual use and travel. The bag is also complete with a lock as well as portable battery for charging laptops, smartphones and tablets.
Affordable Charging Suitcases
The Away Carry-On Offers a Portable Battery for on-the-Go Tech Use
Trend Themes
1. Affordable Charging Suitcases - The trend of affordable charging suitcases presents an opportunity for luggage brands to offer durable design and tech features without an elevated product cost.
2. Direct-to-consumer Brand Model - The direct-to-consumer brand model trend allows companies to offer quality and cutting edge products at a lower fee, disrupting traditional retail channels.
3. On-the-go Tech Use - The trend of on-the-go tech use creates opportunities for businesses to incorporate portable battery solutions into their products, catering to consumers' need for charging devices while traveling.
Industry Implications
1. Luggage - The luggage industry has a disruptive innovation opportunity to create affordable carry-on pieces with durable design and added tech features such as charging capabilities.
2. Consumer Electronics - The consumer electronics industry can benefit from the trend of portable battery solutions in luggage, as it offers the convenience of charging laptops, smartphones, and tablets while on the go.
3. Retail - The retail industry can embrace the direct-to-consumer brand model trend to compete with traditional retail channels, offering customers quality and cutting edge products at a lower cost.