Carrot Clothing hip apparel grew from the protest garb of Seriban, Aleksandar Gligoric in 1999. To voice concerns about freedom in war-torn Serbia, Gligoric started printing unequivocal anti-war messages on t-shirts for his friends and family.
The t-shirts were deemed to be "terrorist" by the government and landed Gligoric in jail. Once released, the anti-war artist joined forces with skateboarders, street artists and others who share his passion. The in-your-face Carrot clothing brand is just two years old but is already recognized as a lifestyle brand in over twenty countries.
Anti-War Clothing Lines
Carrot Clothing Hip Apparel is Activist Garb for Street Culture
Trend Themes
1. Anti-war Fashion - There is a growing trend for fashion lines that focus on anti-war messages, providing an opportunity for designers and creators to incorporate socio-political activism into fashion.
2. Activist Clothing - The success of Carrot Clothing highlights a trend of activist clothing, where brands can create a platform to promote and support social causes.
3. Street Culture Fashion - The popularity of Carrot Clothing amongst skateboarders and street artists represents a trend towards fashion that captures the spirit of street culture.
Industry Implications
1. Fashion Industry - The rise of anti-war and activist fashion highlights opportunities for fashion industry leaders to include more socially responsible design and production processes.
2. Art and Design Industry - The intersection between fashion and art is becoming more prominent as artists and designers use clothing as a canvas for social and political commentary.
3. Streetwear Industry - The success of Carrot Clothing shows opportunities for entrepreneurs and investors interested in the streetwear industry to support brands with a strong activist message.