The uber fashionable Carrera sunglasses have been spotted on celebrities, and Grabarz & Partner in Hamburg, Germany has decided to take it up a couple of notches with its campaign called 'Irresistible.'
Creative directors Timm Weber, Christoph Stricker and Henning Patzner have cleverly come up with this campaign to generate a fashionable following where style and filtered realities meet. The infamous colored lenses make Carrera sunglasses one-of-a-kind and will change your perspective of the world.
Shady Framed Campaigns
Carrera Sunglasses Will Show You the World Through Rose-Tinted Shades
Trend Themes
1. Filtered Reality - The trend of augmented reality and filters continues to grow, providing opportunities for brands to create campaigns and products that showcase a unique perspective on reality.
2. Influencer Marketing - The popularity of celebrity endorsements and influencer marketing is seeing brands partner with famous individuals to promote their products and services.
3. Fashionable Eyewear - The popularity of fashionable eyewear is growing, providing opportunities for brands to create unique campaigns that showcase the stylish qualities of their products.
Industry Implications
1. Eyewear Industry - The eyewear industry has the opportunity to tap into the growing trend of fashionable eyewear to create stylish and unique products for potential customers.
2. Marketing Industry - The marketing industry can leverage the popularity of influencer marketing and filtered reality to create campaigns that showcase unique perspectives and generate a following for their clients' products and services.
3. Fashion Industry - The fashion industry can collaborate with eyewear brands to create unique and stylish campaigns that attract fashion-conscious consumers interested in fashionable eyewear.