If you're getting pumped for Euro 2008, you will love this new Carlsberg commercial by Saatchi and Saatchi.
Launched a month ahead of Euro '08, the TV spot shows a bunch of soccer (football) players not just yelling and jumping around to celebrate, but doing crazy acrobatics like handsprings and backflips, and supporting each other in group stunts that resemble those of cheerleaders.
The tag line is, "Carlsberg don't do goal celebrations, but if they did, they would probably be the best goal celebrations in the world"
Sporting Events for Brand Promos
Carlsberg Goal Celebrations for Euro 2008
Trend Themes
1. Interactive Brand Experiences - Carlsberg's innovative goal celebration concept demonstrates the trend of creating interactive and immersive brand experiences.
2. Incorporating Elements of Entertainment - The use of acrobatics and group stunts in the Carlsberg commercial taps into the trend of incorporating elements of entertainment into promotional campaigns.
3. Alternative Approaches to Advertising - Carlsberg's unconventional approach to showcasing their brand through soccer goal celebrations highlights the trend of exploring alternative methods of advertising.
Industry Implications
1. Food and Beverage - Food and beverage companies can embrace the disruptive innovation opportunity by creating unique and memorable experiences that engage consumers on a deeper level.
2. Sports and Entertainment - The sports and entertainment industry can leverage the trend of incorporating acrobatics and group stunts to enhance fan experiences at events and create memorable moments.
3. Advertising and Marketing - The advertising and marketing industry can explore innovative approaches like Carlsberg's goal celebrations to capture consumer attention and differentiate brands in a competitive market.