Famed American guitarist Carlos Santana is the latest celebrity to dive into the food and beverage industry with the launch of the Carlos Santana Coffee Company.
The Carlos Santana Coffee Company aims to deliver premium, hand-crafted, fresh-roasted blends of coffee. Currently, there are six blends to choose from and all their names pay homage to a different Carlos Santana hit. For instance, there's a Smooth Blend, named after the guitarist's 1999 hit-single 'Smooth' with Rob Thomas. Other blends include the Oye Como Va Blend (dark roast), Essential Santana Blend (light/medium roast), the Global Consciousness Blend (medium roast), and more.
Fans can currently purchase individual 12-ounce bags from the brand's website, or join their subscription program and get beans delivered at regular intervals.
Guitarist-Owned Coffee Companies
The Carlos Santana Coffee Company Features 6 High-quality Blends
Trend Themes
1. Musician-owned Food and Beverage Companies - Musicians are creating new opportunities for the industry with premium, branded food and beverage products.
2. Branded Coffee Blends - Creating specialty coffee blends named after famous songs or artists has the potential to attract a loyal fanbase.
3. Subscription Coffee Services - Joining a coffee subscription program can provide a consistent revenue stream and build a community of loyal customers.
Industry Implications
1. Food and Beverage - The food and beverage industry is seeing an influx of creative branded products from celebrities.
2. Music - Musicians are branching out and finding success in industries beyond music, such as food and beverage.
3. E-commerce - The rise of online shopping and subscription services has paved the way for new revenue streams and business models for coffee companies and others.