For a television ad for Homebase, which is a home improvement store, the waiting room and a platform at the Carlisle train station was transformed into a lounge and garden.
Creative, colorful and certainly eye-catching, I would love to stop over at this transformed train stations just for the strange feel to it... it would definitely throw a nice change into your daily ritual.
Check out more train-related innovations below.
Implications - I dare you not to be totally impressed with these transforming train stations. After all, there is undeniably something old fashioned and nostalgic about railway stations, and these ones featured here are no different!
Transforming Train Stations
Carlisle Rail Platform Turned into Lounge and Garden for Homebase
Trend Themes
1. Transforming Train Stations - Disruptive innovation opportunity: Explore new ways to reimagine train stations as creative and experiential spaces.
2. Lounge and Garden Transformation - Disruptive innovation opportunity: Integrate home and outdoor elements into train station environments for a unique and inviting experience.
3. Colorful and Eye-catching Designs - Disruptive innovation opportunity: Experiment with vibrant and unconventional aesthetics to create visually appealing and memorable train station spaces.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunity: Collaborate with transportation companies to enhance the travel experience by transforming train stations into enjoyable destinations.
2. Home Improvement - Disruptive innovation opportunity: Partner with home improvement retailers to design and implement unique lounge and garden spaces in train stations, promoting their products and services.
3. Hospitality and Events - Disruptive innovation opportunity: Create partnerships between train stations and hospitality providers or event organizers to host unique and memorable experiences, blurring the lines between travel and entertainment.