Sahara Care House is an Indian company that saw a huge earning opportunity when it looked at the needs of immigrants and their families. To major values of the Indian culture and family safety and giving gifts, and the company found a way to spin these into a very successful business.
In a world where people are able to customize their wants and needs (like that venti, extra-hot, non-fat, sugar-free vanilla, dry cappuccino), they appreciate the opportunity to pick and choose whenever it arises.
Instead of simply sending money home, Sahara members can select from a variety of goods and services to have shipped to relatives in their native lands. 3,500 “relationship ambassadors†are available 24 hours a day, 365 days a year to supply services for Indians residing overseas. They'll deliver anything from flowers, to gifts, clothes and even photos. They'll even let you cover mom's household utility bills from wherever you're residing. Your little sister needs to go to the hospital? No problem, a relationship ambassador will accompany her.
Friendship For Rent
Relationship Ambassadors From Sahara Care House
Trend Themes
1. Customized Needs - The trend of people customizing their wants and needs is leading to companies like Sahara Care House offering personalized services.
2. Virtual Assistance - The emergence of 'relationship ambassadors' at Sahara Care House is indicating a new trend of virtual assistance in the services industry.
3. Transnational Services - Sahara Care House's transnational services provide a new trend of connectivity and support for immigrant families.
Industry Implications
1. Immigrant Services - The immigrant services industry can benefit from offering customized, virtual assistance and transnational services like Sahara Care House is doing.
2. Personalized Gifting - The personalized gifting industry can explore new opportunities to offer customized and transnational services as seen by Sahara Care House's business model.
3. Virtual Support - The services industry can explore virtual support opportunities like Sahara Care House's 'relationship ambassador' program to provide assistance to customers anytime, anywhere.