When I saw the Carin Wester Spring/Summer 2010 menswear collection, I knew something looked familiar. Sure enough, upon closer inspection, I spotted it: The dangling crucifix earring worn in a single ear, as made famous by George Michael in the late 1980s.
Whether you love or hate the one-earring look, you can't deny that in the 80s, everyone rocked it. Carin Wester's Spring/Summer 2010 menswear collection brings this practice back from the dead.
Implications - Businesses that infuse their products with an iconic pop culture concept, be it current or old, will benefit in many ways. Not only will they appeal to consumers on a level of familiarity, they will also tap into nostalgic emotions of consumers.
One-Earring Revivals
Carin Wester's S/S '10 Brings Back the George Michael Crucifix
Trend Themes
1. One-earring Revivals - Reviving the trend of wearing a single earring from the 80s can attract consumers through familiarity and nostalgia.
2. Infusing Pop Culture - Incorporating iconic pop culture concepts into products can create a connection with consumers and generate a sense of nostalgia.
3. Nostalgic Fashion - Bringing back fashion trends from the past, like the one-earring look, appeals to consumers seeking a nostalgic experience.
Industry Implications
1. Fashion - The fashion industry can capitalize on the one-earring revival trend by creating new collections inspired by iconic fashion trends from the 80s.
2. Jewelry - The jewelry industry can take advantage of the one-earring revival by designing and producing single earrings with a nostalgic twist.
3. Retail - Retailers can recognize the nostalgia trend and stock up on one-earring styles to meet the demands of consumers looking to relive the 80s fashion revival.