Nike prepares for the fall season to arrive later this year with a new tonal iteration of the chunky Air More Uptempo sneaker model -- the latest spotlights the Cargo Khaki colorway palette. The retro design language nods to the 90s with the dramatic chunky shape.
It is detailed with a cargo khaki upper which is further detailed with touches of black that can be seen in the AIR branding detail. There are also brighter hints of pecan and alpha orange that are added to the mix to bring a touch of contrast. The construction spotlights a blend of suede leather with canvas and mesh materials for a breathable touch along with a rubber sole unit foundation.
Chunky Militaristic Tonal Sneakers
Nike's Air More Uptempo Sneaker Gets a Cargo Khaki Update
Trend Themes
1. Chunky Sneaker Revival - Opportunity for companies to create chunky sneakers with retro design language, nodding to 90s fashion trends.
2. Tonal Colorways - Innovative concept of tonal colorways for sneakers, which can be used in marketing seasonal footwear collections.
3. Material Hybridity - Integration of suede, canvas, and mesh materials for sneaker construction, providing a unique combination of style and comfort.
Industry Implications
1. Fashion - Designers can artfully blend practicality and style as the sneaker market evolves into functional yet fashionable products.
2. Sports - Athletic sneaker companies can expand their product lines by venturing beyond traditional colors and materials.
3. Marketing - New colorways and material combinations provide unique promotional opportunities for sneaker brands to differentiate themselves in a crowded market.