Lush Cosmetics launched three curated care kits in letterbox packaging that's specifically designed to make the delivery process as simple as possible. With retail stores closed and businesses relying on online sales, smart packaging solutions have become more important than ever.
Each Hand Care Kit in the trio includes items that have been hand-picked by Lush co-founders Mark and Mo Constantine, as well as best-selling items. In the Clean & Calm Hand Care Kit, there's an assortment of soaps, plus hand serums and cuticle butter to give hands some much-needed TLC. There's also the Clean & Fresh As kit and the Clean & Sweet Hand Care kit, which are full of even more soothing, hydrating and redness-reducing hand care solutions to support people who are washing their hands more than usual.
Letterbox-Sized Care Kits
Lush Cosmetics' Care Kits Make It Easy to Receive a Fresh Supply of Soap
Trend Themes
1. Letterbox-sized Care Kits - The trend for letterbox-sized care kits signals an opportunity for other businesses to streamline their delivery processes.
2. Curated Care Kits - The popularity of Lush's curated care kits shows there is demand for customized and personalized products in the beauty industry.
3. Hand Care Solutions - The emphasis on hand care solutions highlights a need for innovation in the personal care industry to address the current climate.
Industry Implications
1. E-commerce - E-commerce businesses can benefit from incorporating smart packaging solutions that make deliveries more convenient and streamlined.
2. Beauty - There is an opportunity for the beauty industry to expand into personalized care kits that address specific concerns and needs.
3. Personal Care - The personal care industry can innovate by developing new and innovative hand care solutions to meet the current demand for hand hygiene.