As satisfying as it may be to drop a fizzy, colorful and fragrant bath bomb into a tub after a long day, experts are now suggesting that these products can upset the body's pH balance and increase one's susceptibility to irritation, bacteria and infection—Vagisil is out to solve this problem with a new intimate care bath bomb.
Vagisil’s Scentsitive Scents Bath Bombs are gynecologist-tested and branded as being "V-friendly" and pH-friendly, as well as hypoallergenic and free of methylisothiazolinone (MIT) preservatives. The nourishing bath bomb is made with soothing ingredients like coconut oil, shea butter and chamomile, with scents that are skin-friendly such as White Jasmine and Peach Blossom. Alongside these bath bombs, Vagisil also introduced two new Scentsitive Scents Dry Wash products in the same scents for those with sensitivities.
Intimate Care Bath Bombs
Vagisil's V-Friendly Bath Bomb Considers Sensitivity and pH Balance
Trend Themes
1. Ph-friendly Bath Bombs - V-Friendly bath bomb products that consider sensitivity and maintain pH balance, providing a disruptive innovation opportunity in the personal care industry.
2. Gynecologist-tested Bath Products - Bath products that undergo gynecologist testing to ensure safety and effectiveness, presenting a disruptive innovation opportunity in the beauty and personal care industry.
3. Scented Bath Products for Sensitivities - Scented bath products specially formulated for individuals with sensitivities, offering a disruptive innovation opportunity in the fragrance and personal care industry.
Industry Implications
1. Personal Care - The personal care industry can take advantage of the demand for intimate care bath products that prioritize pH balance and sensitivity.
2. Beauty - The beauty industry can capitalize on gynecologist-tested bath products as a new standard for safe and effective personal care products.
3. Fragrance - The fragrance industry can tap into the market of scented bath products designed specifically for individuals with sensitivities, catering to a niche consumer group.