A number of brands took to offering meal kits earlier this year in a bid to support consumers spending more time at home due to the COVID-19 pandemic and now that same attention to convenience is being expanded by Cardenas Markets.
The Hispanic grocer is offering patrons five fully prepared meal options for them to order this holiday season that can feed up to 12 people. This includes the Turkey Dinner, Rib Dinner, Spiral Ham Dinner and the Almond Pork Loin Dinner, which can be ordered ready-to-heat or heated at an additional charge.
Cardenas Markets Chief Marketing Officer Adam Salgado spoke on the new meal offerings saying, "Thanksgiving is the time to count your blessings and spend time with loved ones. We are 100% committed to providing delicious meal options so our customers can spend more time with their loved ones and less time cooking this holiday season."
Fully-Prepared Holiday Meals
Cardenas Markets is Offering Consumers Five Dinner Options to Order
Trend Themes
1. Fully-prepared Meal Kits - Offering fully prepared meal options is a trend that provides convenience and allows consumers to spend more time with loved ones.
2. Expansion of Meal Kit Offerings - Brands like Cardenas Markets are expanding their meal kit offerings to cater to consumers' needs for convenient and delicious meals during special occasions.
3. Holiday Meal Solutions - Providing holiday-specific meal options, like turkey dinner or rib dinner, allows consumers to easily plan and enjoy festive meals without the hassle of cooking.
Industry Implications
1. Grocery - The grocery industry can explore fully prepared meal kits as a disruptive innovation opportunity to meet customers' demands for convenience and time-saving solutions.
2. Food Delivery - The food delivery industry can capitalize on the expansion of meal kit offerings by partnering with grocery stores to deliver fully prepared holiday meals to consumers' doorsteps.
3. Catering - Catering companies can tap into the trend of holiday meal solutions by offering customizable fully prepared meal options for special occasions, attracting customers who want hassle-free catering services.