The Dr.BEST GreenClean toothbrush is an innovative oral care product that has a sustainable design for its handle, bristles and packaging. The handle of the toothbrush is made from renewable cellulose and wood-based bioplastic that comes from pine, spruce and birch trees in sustainable forests. This by-product of the paper production process is now being introduced to oral care for the first time thanks to GSK Consumer Healthcare (GSKCH.)
The toothbrush's bristles are made from 100% renewable castor oil and the product is packaged without plastic and with a cellulose window, so that the product is both easy to see and easy to recycle where possible at the municipal level. To determine its impact, GSKCH worked with ClimatePartner to offset the remainder of its footprint with a community partner project in Madagascar.
Carbon-Neutral Toothbrushes
The Dr.BEST GreenClean Toothbrush Uses Renewable Materials
Trend Themes
1. Renewable Materials in Oral Care - The success of the Dr.BEST GreenClean toothbrush suggests an opportunity for oral care products to incorporate renewable materials.
2. Sustainable Packaging - The cellulose window packaging of the Dr.BEST GreenClean toothbrush presents an opening for other products to utilize sustainable packaging options.
3. Carbon Offsetting Partnerships - The partnership between GSKCH and ClimatePartner to offset the carbon footprint of the Dr.BEST GreenClean toothbrush provides a model for other companies to form partnerships and solve environmental issues.
Industry Implications
1. Oral Care - The Dr.BEST GreenClean toothbrush demonstrates that incorporating renewable materials could be a path for a sustainable future of the Oral Care industry.
2. Packaging - The sustainable packaging option presented by the Dr.BEST GreenClean toothbrush illustrates the need for the Packaging industry to prioritize eco-friendly alternatives.
3. Sustainability - The carbon-neutral toothbrush market shows an opportunity for industries to make sustainability a priority, as seen with the partnership between GSKCH and ClimatePartner.