Caramela is a chocolate company based in Monterrey Mexico, so Anagrama design agency wanted to take the history of the area and use that for branding purposes.
According to the agency as stated on Package Inspiration, "the packaging design is inspired on industrial packaging systems. We used adhesive stickers and identification codes as part of the brand’s language stylizing them with simple layouts and joyful colors." As such the chocolate comes in a cardboard box, which looks like it's been shipped straight from the factory. All of the materials also look recyclable and eco-friendly, which for some people is extremely important and a deciding factor as to whether or not they will buy a product.
Anagrama does a great job with infusing history into the Caramela chocolate brand.
Industrial Chocolate Branding
The Caramela Packaging Fuses History into the Design
Trend Themes
1. Industrial Packaging Systems - Disruptive innovation opportunity: Developing sustainable and visually appealing packaging designs inspired by industrial packaging systems.
2. Eco-friendly Materials - Disruptive innovation opportunity: Exploring the use of recyclable and eco-friendly materials in the packaging industry, catering to environmentally conscious consumers.
3. Local and Historical Branding - Disruptive innovation opportunity: Utilizing local histories and cultural references to create unique and engaging branding experiences for products.
Industry Implications
1. Chocolate Manufacturing - Disruptive innovation opportunity: Incorporating industrial design elements into chocolate packaging to enhance visual appeal and differentiate products in the crowded market.
2. Packaging Design - Disruptive innovation opportunity: Experimenting with new materials and sustainable packaging solutions that align with the growing consumer demand for eco-friendly options.
3. Design Agencies - Disruptive innovation opportunity: Leveraging local history and cultural narratives to create compelling branding strategies for clients in various industries.