Laid-back and cozy, top model Cara Delevingne for Mulberry dons a classic British wardrobe to better complement the luxury purses put on display. Although not necessarily designed with rugged terrain in mind, these handbags and backpacks are versatile, which will appeal to a wider range of women.
Shot by photographer Tim Walker, Cara Delevingne for Mulberry is seen enjoying the simple pleasures of green hills and blue skies as well as the attention of some local rural boys. Even in chunky knits and plaid skirts, it is hard not to take notice of this blonde beauty. Outfitted by stylist Edward Enninful, the purses are given a down to earth aesthetic that will make every girl want one.
Countryside Purse Campaigns
Cara Delevingne for Mulberry is a Vision in Cozy British Outfits
Trend Themes
1. British Countryside Fashion - Opportunity for luxury fashion brands to explore more authentic and rustic themes for their campaigns.
2. Versatile Handbags and Backpacks - Potential for new designs that are suitable for both city and rural lifestyles, appealing to a wider customer base.
3. Celebrity Influencer Campaigns - Growing trend of using popular personalities to represent fashion brands and increase brand awareness on social media.
Industry Implications
1. Luxury Fashion - Potential for high-end fashion brands to explore more rustic and countryside themes for their campaigns.
2. Handbags and Accessories - Opportunity for designers to create more versatile handbag and backpack designs suitable for both city and rural lifestyles.
3. Social Media Marketing - Growing trend of using popular personalities to represent fashion brands and increase brand awareness on social media, presenting new prospects for influencer marketing campaigns.