'AirShr' is a start-up that's out to prove that car radio systems are useful for more than just listening to music or the news. With AirShr, the listening experience is transformed into an active one that becomes of benefit to drivers and broadcasters.
As of now, AirShr is only operational in Queensland, where it can be used via an app to allow drivers to begin recording news segments, interviews, songs or advertisements that are interesting enough to come back to at a later point. In turn, broadcasters and advertisers are able to better identify what their audiences are responding to in real-time.
While the app's function can be activated with just the press of a single button, AirShr can also be paired with the AirShr Remote through Bluetooth in order to reduce distractions.
Radio-Recording Apps
'AirShr' Changes the Way Drivers Interact with the Car Radio System
Trend Themes
1. Active Listening Experience - AirShr transforms the traditional listening experience into an active one that benefits drivers and broadcasters.
2. Real-time Audience Identification - AirShr allows broadcasters and advertisers to better identify what their audiences are responding to in real-time.
3. Bluetooth Integration - AirShr's Bluetooth integration reduces distractions for drivers.
Industry Implications
1. Radio Broadcasting - AirShr's real-time identification of listener interests creates a compelling opportunity for radio broadcasters to better tailor their content.
2. Automotive Technology - AirShr's integration with the car radio system presents opportunities for further innovation in automotive technology and audio systems.
3. Advertising - AirShr's ability to identify listener interest in real-time provides valuable data for advertisers to tailor their messaging and improve ROI.