Making car payments in full, or on a bi-weekly or monthly basis can put a strain on many teens and young adults, but Opel offered an inventive solution to this problem that speaks to consumers in the Internet age. As the automotive recognizes that "views are king," it created a way for people to pay for the Opel Online Edition using views on YouTube.
The Opel Online Edition is a youthful vehicle that offers many connected features for young drivers. As such, Opel invited people to test drive the different editions of the car and challenged them to make viral videos that would rack up hundreds of thousands of views. For instance, The Karl Rocks Online Edition, costs €14,747 and Opel estimated its worth to be about equivalent to 589,900 YouTube views. Similarly, the Astra Online Edition (worth €23,070) could be paid for in its entirety with just under a million views.
Social Media Car Payments
Opel Made It Possible for Drivers to Buy Its Cars with YouTube Views
Trend Themes
1. Social Media Car Payments - Opel's innovative approach to accepting YouTube views as a form of payment for their Online Edition cars is a trend that combines social media and automotive industries.
2. Youthful Vehicles with Connected Features - The growing trend of creating vehicles with connected features specifically designed for young drivers is evident in Opel's Online Edition cars.
3. Creating Viral Videos for Payment - The trend of brands challenging consumers to create viral videos as a form of payment is exemplified by Opel's offer to pay for their cars with YouTube views.
Industry Implications
1. Automotive - Opel's integration of social media payments demonstrates a disruptive opportunity for innovation in the automotive industry.
2. Social Media - Using views as a form of payment on YouTube showcases a potential innovation opportunity within the social media industry.
3. Advertising and Marketing - Opel's strategy of encouraging consumers to create viral videos for payment highlights a disruptive innovation opportunity in the advertising and marketing industry.