I admit that I have not read Moby Dick; however, Captain Ahab Lager packaging was designed to bring the drinker into the book with this fictitious draft branding.
Based on the Herman Melville story, this alcoholic brew's identity embodies the character of Captain Ahab himself, tackling the turbulent waves of the wide seas. The famous whale is present on the six-pack box, bathed in a bright orange hue that consumes the carrying case.
The beer bottles' labels and caps are orange as well, acting as a tinted veil before the eyes of the observer. The designer, Andrew Herwig, has perhaps used the color to create a separation between the tale and the beholder, giving the illustrated scenes a mythical quality. Embodying more literal depth than most beer brands can brag, Captain Ahab Lager packaging serves up a story.
Novel Booze Branding
Captain Ahab Lager Packaging Brings the Drinker into the Book
Trend Themes
1. Interactive Branding - Opportunity for brands to create packaging and labeling that engages consumers and brings them into the brand's story.
2. Mythical-inspired Design - Designers can tap into mythology or fictional narratives to create unique and captivating brand identities.
3. Storytelling Packaging - Packaging that tells a story can add depth and intrigue to a brand, enhancing consumer engagement.
Industry Implications
1. Alcoholic Beverages - Alcohol brands can explore innovative packaging and labeling concepts that immerse consumers in a unique drinking experience.
2. Design and Packaging - Designers and packaging companies can leverage storytelling and interactive elements to create standout brand identities.
3. Literary-inspired Products - Brands in various industries, such as beverages, cosmetics, or fashion, can draw inspiration from literature to create captivating products that resonate with consumers.