The Capri-Sun Multivitamin Squash drinks have been announced by Coca-Cola European Partners (CCEP) as a new refreshment option for consumers that will help support a healthy lifestyle. The drinks come in two flavors including Apple & Blackcurrant and Orange, which are both free from artificial colors and flavors and have no added sugar. The drinks are each fortified with vitamins to offer added benefits for consumers to appreciate when doing their best to lead a healthy, active lifestyle.
Vice President for Commercial Development at CCEP Simon Harrison spoke on the new Capri-Sun Multivitamin Squash drinks saying, "Squash is a large and growing segment within soft drinks, and as well as accounting for 25% of drinks occasions among children, it appeals to adults too. Capri-Sun’s success in juice drinks is largely down to the way we have addressed potential barriers to purchase by reformulating our recipes, and by communicating the benefits of our products to shoppers. This puts us in a strong position to do the same in squash, with a new range of no added sugar products that deliver added functionality, without any artificial colours or flavours."
Vitamin-Rich Juice Drinks
Capri-Sun Multivitamin Squash Comes in Two Flavor Options
Trend Themes
1. No-added Sugar Drinks - Opportunity to capitalize on the increasing demand for healthy and sugar-free drinks by developing more varieties of no-added sugar drinks fortified with vitamins.
2. Vitamin-fortified Beverages - The trend of adding vitamins to beverages to support a healthy lifestyle is likely to continue, providing a potential point of differentiation for new product development.
3. Adult-friendly Squash Drinks - Opportunity for squash drinks to expand beyond a children’s market segment and create appealing products for adults with added functional benefits.
Industry Implications
1. Soft Drinks Industry - Industry players can leverage the trend of healthy lifestyle by formulating and promoting no-added sugar drinks fortified with various vitamins to attract and retain health-conscious consumers.
2. Beverage Industry - The beverage industry can introduce new vitamin-fortified beverage products that cater to the preferences of health-conscious consumers, particularly those who seek functional benefits.
3. Children's Beverage Market - Manufacturers of squash drinks and other soft beverages can target a growing market in children with no-added sugar and vitamin-fortified products that provide convenient and healthy refreshment options.