Crumbl is expanding its cookie lineup yet again by adding a new Cannoli Cookie.
Available for a limited time during the week ending in July 20, 2024, the new Cannoli Cookie is a delicious take on a classic Italian pastry. For those unfamiliar, a cannoli is a Sicilian pastry that consists of a tube-shaped shell of fried pastry dough, stuffed with a creamy filling made from ricotta cheese. Crumbl's new Cannoli Cookie channels the pastry by pairing two buttery, chilled cookies surrounding a sweet cannoli-inspired filling. The whole thing is then rolled in mini semi-sweet chocolate chips and dusted with powdered sugar on top.
Alongside the new Cannoli Cookie, Crumbl is also serving up the Cookies & Cream Cookie, Raspberry Lemonade Cookie, Blueberry Cheesecake Cookie, and more.
Italian Pastry-Inspired Cookies
Crumbl's Cannoli Cookie is Rolled in Mini Chocolate Chips
Trend Themes
1. Pastry-inspired Desserts - The fusion of traditional pastries with popular cookie formats offers an innovative twist that appeals to both cookie enthusiasts and pastry lovers.
2. International Flavors - Incorporating beloved international desserts like cannoli into mainstream products resonates with a globally minded consumer base.
3. Limited-time Offerings - Leveraging limited-time products like the Cannoli Cookie creates a sense of urgency and exclusivity, driving higher customer engagement.
Industry Implications
1. Bakery Chains - Chain bakeries can attract a broader customer base by introducing inventive, pastry-inspired cookie varieties.
2. Specialty Food Retail - Specialty food retailers can capitalize on the trend of combining familiar snack formats with international flavors.
3. Food and Beverage Marketing - Marketing strategies that emphasize limited-time offerings can significantly boost product demand and brand visibility.