The normalization of marijuana consumption has led to an influx in cannabis-infused products, with a hemp-infused lip balm called the Cannasmack being the most recent.
While most companies opt to infuse its lip oils and balms with something fruity, this particular offering presents the more adventurous consumer with something a little different. The product, which is currently retailing at Hot Topic for just $4, seamlessly glides over one's lips to offer a soothing coat with a taste that's reminiscent of bubblegum and marijuana.
In addition, this product contains hemp, not THC, meaning the user's mental state won't be altered while applying this product. Both comfortable and exciting, the Cannasmack lip balm is sure to appeal to the more adventurous consumer.
Hemp-Infused Lip Balms
The Cannasmack Retails for an Affordable Price Point
Trend Themes
1. Cannabis-infused Personal Care - There is a growing trend of cannabis-infused products in personal care and beauty that presents an opportunity for companies to disrupt the industry.
2. Alternative Lip Balm Flavors - Consumers are open to trying non-traditional flavors in their lip balms, providing an opportunity for companies to differentiate themselves in the market.
3. Hemp-based CBD Products - The rise of hemp-based CBD products presents an opportunity for companies to enter the market and capture a growing segment of health and wellness consumers.
Industry Implications
1. Personal Care and Beauty - The personal care and beauty industry can embrace the trend of cannabis-infused products to differentiate itself from competitors and attract a younger, more adventurous consumer base.
2. Food and Beverage - Companies in the food and beverage industry could explore using alternative flavors, like bubblegum, in their products to appeal to younger generations.
3. Health and Wellness - Hemp-based CBD products can be a disruptive innovation in the health and wellness industry as consumers seek natural and alternative remedies for their lifestyle needs.