Octavia Wellness is a San Fransisco-based startup that's bringing cannabis parties to the boomer demographic.
One's mid-fifties to early sixties may not seem like the typical time for curious or casual marijuana users to experiment with different products, but the brand's dedicated wellness consultants make the now-legal substance more accessible and approachable than before. Employees of Octavia Wellness tour the county and host casual cannabis parties in private residences or retirement homes with the goal of teaching this demographic about the ways in which cannabis can improve their life. The brand introduces consumers to weed-laced lip balms, oil treatments and edibles, which can serve as a more relaxed introduction to the product. This coupled with the fact that the guests are able to socialize the product with friends or other curious users helps alleviate some of the stigma that's associated with cannabis consumption.
Both social and curated by wellness professionals, Octavia Wellness' cannabis parties are one of the ways in which boomers are stepping outside of their comfort zone to better themselves and try something new.
Boomer-Targeted Cannabis Parties
Octavia Wellness Hosts Private Cannabis Parties for Boomers
Trend Themes
1. Boomer-targeted Cannabis Parties - Disruptive Innovation Opportunity: Create cannabis party experiences tailored specifically for the boomer demographic, introducing them to different cannabis products in a social and approachable setting.
2. Curated Wellness Consultants - Disruptive Innovation Opportunity: Develop a network of wellness consultants who specialize in educating and guiding boomers towards cannabis products that can improve their overall well-being.
3. Reducing Stigma Around Cannabis - Disruptive Innovation Opportunity: Create marketing campaigns and educational initiatives that challenge stereotypes and help boomers see cannabis as a legitimate wellness option.
Industry Implications
1. Cannabis Events - Disruptive Innovation Opportunity: Organize events that cater to the boomer demographic, providing a platform for educating and introducing them to the benefits of cannabis in a social setting.
2. Wellness Consulting - Disruptive Innovation Opportunity: Offer specialized wellness consulting services for boomers, helping them navigate the world of cannabis and find products that align with their specific health and wellness goals.
3. Cannabis Marketing - Disruptive Innovation Opportunity: Develop marketing strategies that target the boomer demographic, focusing on the wellness benefits of cannabis and addressing the stigma surrounding its use.