As marijuana slowly becomes criminalized, legalized or simply less taboo in society, medical marijuana dispensaries are more free to be creative with their cannabis packaging. Seven Point is a medical marijuana dispensary in Illinois that is focused on becoming more inventive in its branding.
The cannabis packaging comes in bottles, droppers and sleeves that each hold different marijuana-infused products that can be used for different purposes. The packaging is mostly black and white with the addition of bright pops of color that represent the various attributes of the strain of cannabis that the packaging holds, or that was used to make the contents of the packaging. The strains function to do several things including increasing productivity, which is represented in orange, and overcoming social discomfort -- represented in green.
This cannabis packaging clearly states the purpose of the product it holds, while remaining simple and clean. Its minimalist design works to emphasize the medicinal qualities of the cannabis it features.
Minimalist Cannabis Packaging
Seven Point's Medicinal Packaging is Simple and Modern
Trend Themes
1. Creative Cannabis Packaging - Businesses can explore innovative ways to design cannabis packaging that reflects the strain and purpose of the product.
2. Minimalist Branding - Companies can adopt a minimalist approach in their branding strategies to emphasize the medicinal qualities of their cannabis products.
3. Color-coded Product Differentiation - Brands can incorporate color-coded packaging to convey specific attributes or effects of different cannabis strains.
Industry Implications
1. Medical Marijuana Dispensaries - Dispensaries can stand out by offering creative and well-designed cannabis packaging that appeals to a broader customer base.
2. Packaging and Labeling - The packaging and labeling industry can provide innovative solutions for cannabis companies looking to create minimalist and effective product packaging.
3. Branding and Marketing - Branding and marketing agencies can assist cannabis businesses in developing unique and impactful branding strategies, specifically focusing on minimalism and color-coded product differentiation.