M Missoni is partnering with cannabis brand Pure Beauty to launch custom cannabis cigarettes in the fashion brand’s signature style. The pre-rolls with THC will be making their debut at an upcoming M Missoni event in Los Angeles at Pink’s Hot Dogs, marking a first-of-its-kind collaboration between a luxury fashion house and a cannabis brand. While Pure Beauty is known for its stylish, Millennial-targeted boxes, the colorful M Missoni pre-rolls will be decorated in the brand's iconic zigzag patterns. Adult consumers will be able to find the designer cigarette-style boxes for a limited time through participating dispensaries in California.
Inspired by changing perceptions and legislation around cannabis, a number of high-end brands are creating elevated retail experiences, designer accessories and strains in their own style.
Collaborative Cannabis Cigarettes
M Missoni & Pure Beauty are Launching Fashion-Forward Pre-Rolls
Trend Themes
1. Luxury Cannabis Products - High-end brands are partnering with cannabis companies to create fashion-forward cannabis products, creating an opportunity for fashion brands to expand into the cannabis market.
2. Custom Cannabis Cigarettes - Custom cannabis cigarettes with unique designs, such as M Missoni's iconic zigzag patterns, are becoming more popular among adult consumers, creating an opportunity for cannabis companies to differentiate their products.
3. Elevated Cannabis Retail Experiences - High-end brands are creating designer retail experiences for consumers to purchase cannabis products, creating an opportunity for retail brands to provide value-added experiences in the cannabis market.
Industry Implications
1. Fashion & Luxury - Fashion brands such as M Missoni are partnering with cannabis companies to create custom cannabis products, creating opportunities for luxury brands to expand into the cannabis market.
2. Cannabis - Cannabis companies are creating custom cannabis products and designer retail experiences, creating opportunities to differentiate their products and services in the cannabis market.
3. Retail - Retail brands are creating designer experiences for consumers to purchase cannabis products, creating opportunities for retail brands to provide value-added experiences in the cannabis market.