Canadian dog brand Earth Rated is well-known for its modern, pet-safe products—from the eco-friendly poo bags to its minimalist sustainable toys—and now, the company's image is enhanced with new canine-friendly branding.
Earth Rated tapped the design agency Layer for the project which lasted two years. An update to the product portfolio was also tackled during this time. Layer, for instance, designed natural rubber toys and poo bags made from recycled plastic to reduce waste and lower environmental impact. The goal was to offer stimulating and enjoyable play experiences for dogs while maintaining environmental consciousness. This also extended to the canine-friendly branding as Layer and Earth Rated used colors that dogs can see through the range—yellow, for example.
Canine-Friendly Branding Projects
Layer Overhauls the Branding of Canadian Dog Brand Earth Rated
Trend Themes
1. Sustainable Pet Products - The rise of sustainable pet products is reshaping the pet industry as companies like Earth Rated focus on eco-friendly alternatives, such as recycled plastic toys and biodegradable poo bags.
2. Canine-friendly Branding - Brands like Earth Rated are prioritizing dog-friendly branding by incorporating colors that dogs can see, creating visually engaging experiences for canine customers.
3. Environmental Consciousness - Increased awareness of environmental impact drives companies like Earth Rated to update their product portfolio and adopt sustainable practices to meet the needs of environmentally-conscious pet owners.
Industry Implications
1. Pet Products - The pet products industry is seeing a surge in demand for sustainable alternatives as consumers become more environmentally conscious.
2. Design Agencies - Design agencies like Layer play a crucial role in helping pet brands revamp their image and create visually appealing, pet-friendly branding.
3. Recycling and Waste Management - With the rise of eco-friendly pet products, the recycling and waste management industry can explore new opportunities to handle the increased demand for recycled materials and biodegradable options.