These are not just ordinary portraits of people posing with their pets. Look a little closer and you will see that the owners are wearing clothing that resembles the fur of their dogs. They're not just trying to dress like their dogs -- they are literally wearing the same thing as them. These owners have their clothes custom made out of the fur from their pets' bodies.
This is a series of photographs (part of an ongoing project) by photographer Erwan Fichou, of people posing with their dogs, wearing clothing made from the fur of their own pet dog/s.
The hair, once recovered after brushing, is carefully preserved until the necessary amount for knitting is collected. The hair is spun into balls of 50 grams by a specialist, before returning the fabric via mail to the owner. The hair is then used to construct the garment.
Clothes Made From Your Pet's Fur
Canine Couture
Trend Themes
1. Custom Pet Fur Clothing - Disruptive innovation opportunity: Explore the market potential for creating custom clothing made from the fur of pets, allowing owners to have a unique and sentimental fashion item.
2. Sustainable Fur Alternatives - Disruptive innovation opportunity: Develop alternative materials that mimic the texture and appearance of fur, providing a cruelty-free and sustainable option for fashion-conscious consumers.
3. Personalized Pet Fashion - Disruptive innovation opportunity: Create a platform or service that offers personalized pet-themed clothing, allowing pet owners to express their love for their pets in a fashionable way.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Collaborate with fashion brands and designers to incorporate pet fur or sustainable fur alternatives into their collections, appealing to pet-loving consumers.
2. Textile and Material Science - Disruptive innovation opportunity: Invest in research and development to create innovative and sustainable materials that can be used as fur alternatives in various industries, including fashion and home decor.
3. Pet Services - Disruptive innovation opportunity: Partner with pet grooming salons or create a dedicated service that collects and processes pet fur to be transformed into unique products, such as clothing or accessories.