While Withings and Fitbit have dominated the wellness-tracking market with wearable devices that monitor fitness habits, French company Canhegat aims to do the same for pets with its Canh-Fit offering.
The canine fitness tracker is a compact and light-weight gadget that can be conveniently attached to a pet's collar. In addition to monitoring if a pet is getting enough daily exercise, this connected collar accessory goes one step further to track if a dog is being fed a healthy diet. Furthermore, the product acts as a GPS tracking device for lost pets and gives owners piece of mind.
The pendant-like gadget was unveiled at this year's CES 2016 event in Las Vegas and speaks to consumers' appreciation for pets that are considered members of one's family. Each Canh-Fit device is able to make its health-tracking calculations by examining a dog's breed, age and past medical history.
Canine Fitness Trackers
Canhegat's Canh-Fit Wearable Device Monitors a Pet's Health Levels
Trend Themes
1. Pet Wearables - The development of wearable technology for pets presents an opportunity for companies to tap into the growing market of pet owners concerned about their furry friend's well-being.
2. Health-tracking Gadgets - As health-tracking technology evolves, companies can continue to expand their offerings to the pet healthcare market, creating new ways to monitor and maintain pets' health.
3. Connected Collars - Connected collars offer a platform for pet owners to track their pet's whereabouts, health and well-being, creating a new avenue for innovation in the pet care industry.
Industry Implications
1. Pet Care - The pet care industry can leverage wearables and health-tracking devices to better inform owners about their pet's health and well-being, leading to improved care and customer loyalty.
2. Wearable Technology - Wearable technology companies can expand into the pet market, creating new products and revenue streams by developing devices tailored to the specific needs of pets and their owners.
3. GPS Technology - The application of GPS technology in the pet industry offers companies an opportunity to develop innovative products that provide pet owners with peace of mind and the ability to quickly locate lost pets.