The Candy Shop Cocoa collection has been created in partnership between The Hershey Company and Kent Precision Food Groups as a series of candy-inspired drink mixes perfect for at-home indulgence.
The product range includes drink kits themed with Hershey's Milk Chocolate, Reese's Peanut Butter Cups, Hershey's Cookies 'N' Creme and York Peppermint Patties in mind. The products are slated to make their debut starting in September to position them perfectly ahead of the fall and winter months as the perfect way to enjoy a cafe-inspired treat.
The Candy Shop Cocoa collection is made with real milk and Hershey's cocoa, and comes in kits with eight servings in each. Prices will vary according to the retailer, but will no doubt be lower in comparison to cafe drinks of a similar nature to answer calls for greater costs savings and value.
Collaborative Candy-Flavored Drink Mixes
The Candy Shop Cocoa Has Hershey-Inspired Flavors
Trend Themes
1. Candy-inspired Beverage Kits - The fusion of confectionery flavors with traditional drink mixes offers a nostalgic yet novel beverage experience.
2. At-home Indulgence Products - Consumers can replicate cafe-style drinks at home, aligning with a growing preference for convenience and cost savings.
3. Collaborative Branding in Food Products - Partnerships between iconic brands can create unique products that attract diverse customer bases by combining brand loyalties.
Industry Implications
1. Food and Beverage - Innovation in flavor profiles and product formats within the food and beverage sector captivates consumer interest and meets evolving tastes.
2. Retail - Enhanced product offerings in retail spaces can lead to increased in-store sales by providing unique, branded experiences for shoppers.
3. Consumer Packaged Goods - The creation of new, unique CPG products through brand collaborations leads to differentiated offerings in a competitive market.