Digital collectibles marketplace Candy Digital has unveiled its World Series trophy and medallion NFT collection -- an assortment of blockchain-based collectibles designed to celebrate the 2021 Fall Classic won by the Atlanta Braves.
The collection consists of three unique products -- a Gold, Silver, and Bronze World Series trophy -- and one specialty 'Fantatics' bundle that is only available to fans that have already spent $250 on Braves-associated products. The collection is currently available on Digital Candy's beta platform.
"As we continue to pioneer the future of baseball and sports fandom, Candy is excited to unveil our first-ever World Series products and team merchandise bundle powered by Fanatics to celebrate the conclusion of a thrilling matchup between the Atlanta Braves and Houston Astros," said the CEO of Candy Digital, Scott Lawin.
Exclusive Baseball NFTs
Candy Digital Releases 2021 World Series Trophy NFT Collection
Trend Themes
1. Blockchain-based Sports Collectibles - Candy Digital's release of their World Series Trophy NFT collection showcases a growing trend of blockchain-based sports collectibles and presents opportunities for businesses to leverage this technology for similar offerings.
2. Loyalty Programs for Sports Fans - The 'Fantatics' bundle, which is only available to fans that have spent $250 on Braves-associated products, highlights the potential for loyalty programs in sports industries to drive engagement and revenue.
3. Integration of Fanatics Platform - Candy Digital's partnership with Fanatics to power their team merchandise bundle highlights a trend of companies integrating third-party platforms to expand their offerings and reach new audiences.
Industry Implications
1. Sports Collectibles Industry - The emergence of blockchain-based sports collectibles presents disruptive innovation opportunities for businesses in the sports collectibles industry to digitize their offerings and enhance the value proposition for consumers.
2. Sports Merchandise Industry - The 'Fantatics' bundle demonstrates potential for businesses in the sports merchandise industry to leverage loyalty programs to increase customer engagement, retention and revenue.
3. E-commerce and Retail Industry - Candy Digital's partnership with Fanatics to power their merchandise bundle showcases opportunities for businesses in the e-commerce and retail industry to collaborate with third-party platforms to expand their offerings and reach new audiences.