Seasonal QSR fare has become an essential part of many brands' limited-time menus and this year is no exception with new options like the Five Guys Candy Cane Crunch Mix-In being announced.
The milkshake mix-in is reported to have a strong peppermint flavor profile that has real candy cane pieces in the recipe instead of just syrups or extracts for an authentic taste. The mix-in can be ordered with your choice of milkshake, which means customers can choose from more than 500 milkshake combinations on their next visit. The mix-in comes finished with candy cane sprinkles on top and will make its debut at locations starting November 1 with availability through December 31, 2024.
CEO and Founder Jerry Murrell spoke on the Five Guys Candy Cane Crunch Mix-In saying, "We are very excited about this new mix-in. The flavor is great on its own but customization is also important to us. We don’t want customers to feel like they have to try Candy Cane Crunch by itself or that there is only one way to enjoy it. There isn’t! The sky is the limit…from chocolate to bacon and everything in between."
Festively Minty Milkshakes
The Five Guys Candy Cane Crunch Mix-In is Arriving for the Winter
Trend Themes
1. Seasonal QSR Offerings - Limited-time menu items like the Five Guys Candy Cane Crunch Mix-In drive customer engagement with festive and exclusive options.
2. Customizable Food Experiences - Offering more than 500 combinations of milkshakes empowers customers to personalize their orders, enhancing the dining experience.
3. Authentic Ingredient Usage - Incorporating real candy cane pieces instead of synthetic flavoring caters to consumer preferences for authenticity and quality.
Industry Implications
1. Quick Service Restaurants (QSR) - Seasonal and customizable menu items are essential strategies for attracting and retaining customers in a competitive market.
2. Food and Beverage - The trend towards using authentic ingredients aligns with growing consumer demand for transparency and premium quality.
3. Holiday-themed Products - Creating limited-time seasonal products capitalizes on festive consumer behavior and enhances brand visibility during key periods.