The Candle Pour is located in Hyde Park Village and invites customers to create their own candle fragrances. There are over 120 scents to choose from, with additional options with seasonal introductions. Visitors select or blend scents on a preference sheet to experiment with what blends work best with one another.
Co-founder of The Candle Pour, Dennis Akers, states, "we help you throughout the entire process [...] so all you’re going to focus on are individual scents that you like—what we will help you do is combine those scents to make a custom fragrance." The scents are then narrowed down to 2-4 options before figuring out the best proportions of the oil scents to be blended with the wax.
Custom Candle Making Experiences
The Candle Pour Allows Consumers to Mix and Create Own Candles
Trend Themes
1. Custom Fragrance Experiences - Offering customers the opportunity to create their own unique fragrances through scent blending.
2. Personalized Consumer Products - Empowering consumers to customize products to their own preferences and tastes.
3. Interactive Retail Experiences - Providing customers with hands-on and engaging experiences in retail spaces.
Industry Implications
1. Fragrance - Disruptive innovation opportunity: Developing platforms or services that allow customers to create personalized fragrances.
2. Cosmetics - Disruptive innovation opportunity: Offering consumers the ability to customize and create their own cosmetic products.
3. Retail - Disruptive innovation opportunity: Incorporating interactive elements and customization options in retail stores to enhance customer experience.