Once again, the Candie's Fall 2011 ad campaign uses young starlet Vanessa Hudgens as the fun, flirty and fantastically feminine face of their fashion label. As per usual, the print ads are full of vibrant colors and innocent playfulness that perfectly portray the girly glam of their clothing designs.
Based on 'Candie's-isms,' which are codes that Candie's girls live by, the Candie's Fall 2011 ad campaign feature mantras such as 'Candie's girls think every aisle is a runway' and 'Candie's girls know a good pair of heels can take you anywhere.' Playing into these mottos, Hudgens shows off just how versatile she can be in front of the camera.
Although you may not have a say in the Candie's Fall 2011 print ads, you can vote on which commercial should air in July. Just head over to Candie's Facebook page.
Girly Glam Campaigns
The Candie's Fall 2011 Ads Star Vanessa Hudgens Once Again
Trend Themes
1. GIRLY GLAM - Disruptive innovation opportunity: Develop a line of gender-inclusive glam clothing to cater to a wider range of customers.
2. VANESSA HUDGENS - Disruptive innovation opportunity: Collaborate with young celebrities to create personalized fashion campaigns that resonate with their fan base.
3. PRINT ADS - Disruptive innovation opportunity: Explore interactive and immersive print advertising techniques to engage consumers in a more dynamic and memorable way.
Industry Implications
1. FASHION - Disruptive innovation opportunity: Integrate technology, such as virtual reality or augmented reality, into fashion marketing to enhance the shopping experience.
2. ADVERTISING - Disruptive innovation opportunity: Embrace new advertising mediums, such as social media influencers and user-generated content, to reach target audiences more effectively.
3. CELEBRITY ENDORSEMENTS - Disruptive innovation opportunity: Develop innovative ways to leverage celebrity endorsements, such as interactive virtual campaigns or gamified brand collaborations.