Candid Co. is a company that aims to improve the appearance of users' smiles with accessible products that focus on design and aesthetics.
The unique service offers a multi-step process for users to follow, with the first being that users must purchase the modeling kit for $95, which takes the form of a modeling tray that contains putty and takes the shape of users' teeth once inserted into the mouth. Once sent back to Candid Co., the molds are turned into digital 3D renderings, and Candid Co.'s orthodontists decide on how those who continue their interest in the service should be treated.
After the initial assessment, Candid Co.'s boxes of personalized clear aligners and professional-grade whitening creams are sent to the user, with clear step-by-step instructions, along with online support if the user requires it. The brand claims to offers its teeth-straightening service for 65% less than the cost of traditional braces.
Teeth-Straightening Deliveries
Candid Co. Offers a DIY Teeth Care Kit That Can Be Delivered
Trend Themes
1. DIY Orthodontics - Expanding the market for teeth-straightening to individuals who would rather perform the orthodontic process themselves.
2. 3D Dental Molding - Big potential for automating and cutting costs in the dental industry by utilizing digital scans rather than traditional molds.
3. Remote Dental Consultations - Creating opportunities for virtual consultations and treatments with dentists for those unable to access traditional care.
Industry Implications
1. Dental Retail - Opportunities for personalized dental delivery in the DTC space.
2. 3D Printing - 3D printing technology can be leveraged to digitize dental impressions and offer affordable and less invasive orthodontic treatments.
3. Telemedicine - Facilitating the delivery of remote consultations and treatments with the help of connected health technologies.