QVC is taking socially conscious marketing to an entirely new level after announcing a partnership with Cancer and Careers - a non-profit that supports people with cancer in the workplace.
35 beauty favorites have been selected for this charitable announcement and an impressive 80% from each purchase will be donated to the cause. Shoppers could browse through and stock up on their favorites, while also ensuring that each of their purchases has a purpose. Some of the brands included in this charitable initiative are Bobbi Brown, bareMinerals, IT Cosmetics, Clarins, Dior and more.
The Beauty with Benefits campaign has raised an incredible $6,000,000 for Cancer and Careers since it first launched in 2013.
Charitable Makeup Campaigns
QVC is Donating 80% of Each Purchase to Cancer and Careers
Trend Themes
1. Charitable Marketing - Incorporate social causes into marketing campaigns to increase consumer engagement and generate revenue for charity.
2. Purposeful Purchasing - Consumers are seeking products that align with their values, providing an opportunity for companies to offer more socially responsible options.
3. Health-related Philanthropy - Partnering with non-profits that support health causes allows companies to tap into consumers' desire to give back and make a difference in the world.
Industry Implications
1. Beauty Products - Companies in the beauty industry can follow QVC's lead by creating charitable initiatives that support health causes and appeal to socially conscious consumers.
2. Non-profit Organizations - Non-profits that support health causes can form partnerships with companies to create awareness and generate funds for their cause while providing a sense of purpose for consumers.
3. Television Shopping Networks - Television shopping networks can differentiate themselves by incorporating charitable initiatives into their programming to appeal to socially conscious consumers and increase sales.