Sporty & Rich, a vintage-inspired womenswear label founded by Emily Oberg, has teamed up with adidas to launch a new apparel collection called 'Sporty & Rich x adidas Campus 80s.' Overall, the new selection of garments draws inspiration directly from Sporty & Rich's wellness and self-care ethos while integrating adidas vintage sportswear staples,
Headlining the collection is a series of new footwear items, which includes three sneaker models: a burgundy version of the 'Campus 80s,' a green and white 'Samba OG,' and a white and tri-colored 'Stan Smith.' All of the shoes are made from premium materials and feature a distinct luxe feel.
In addition to footwear, another standout item in the collection is the 'Firebird Tracksuit.' The tracksuit draws inspiration from those commonly worn in the 1980s.
Vintage Women's Sportswear
Sporty & Rich Partners with adidas to Launch New 'Campus 80s' Capsule
Trend Themes
1. Vintage Women's Sportswear - Opportunities for developing new collaborations and collections with a focus on vintage-inspired womenswear and self-care ethos.
2. Luxury Sneakers - Opportunities for creating high-end, premium sneakers that draw inspiration from vintage sportswear staples.
3. Retro Tracksuits - Opportunities for designing tracksuits that draw inspiration from those commonly worn in the 1980s.
Industry Implications
1. Fashion Industry - Opportunities for fashion brands to collaborate and launch new apparel collections that cater to vintage-inspired sportswear and self-care ethos.
2. Athletic Footwear Industry - Opportunities for athletic footwear brands to innovate and develop high-end, luxury sneakers that draw inspiration from vintage sportswear staples.
3. Athleisure Industry - Opportunities for athleisure brands to design retro tracksuits that cater to the growing demand for vintage-inspired athletic apparel.