The Campbell's FlavorUp!™ cooking concentrates are a new line of products for consumers to try out when looking for a simple, easy way to enhance the flavor of their favorite dishes. The product comes in three flavors including Caramelized Onion & Burgundy Wine, Rich Garlic & Herb and Savory Mushroom & Herb, which are each perfect for a range of different recipes. The products are ideal for midweek meals when easiness is a priority and also respond to the increased number of consumers preparing more meals from home in response to the pandemic or to save money.
The Campbell's FlavorUp!™ cooking concentrates are priced at $4.59 each and are being launched nationwide in the US in the dry seasoning aisle for shoppers to pick up.
Flavor-Packed Cooking Concentrates
Campbell's FlavorUp!™ Comes in Three Flavors
Trend Themes
1. Flavor Enhancing Products - There is an opportunity for the food industry to create innovative flavor enhancing products similar to Campbell's FlavorUp! concentrates.
2. Convenience Foods - With the increase in consumers preparing meals from home, there is an opportunity for the food industry to develop more convenient products, similar to Campbell's FlavorUp! concentrates.
3. Home Cooking Trend - With the increase in consumers preparing meals at home due to the pandemic or to save money, there is an opportunity for food industry to focus on products that enhance the home-cooking experience.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on the trend of flavor enhancing products by creating their own unique line of products.
2. Grocery Retail - Grocery stores can also capitalize on the trend of flavor enhancing products by stocking and promoting a variety of products.
3. Meal Kit Delivery - Meal kit delivery services can incorporate flavor enhancing products like Campbell's FlavorUp! concentrates in their offerings to provide customers with a convenient ingredient addition option.