World Vision launched a campaign in Netherland to raise awareness of the issue of child labour on the 26th of March, 2008. One hundred children demonstrated and visited embassies and the Dutch House of Parliament that day.
Ad agency Ogilvy came up with this creative guerilla campaign to support the efoorts by pasting life size adhesives of children at automatic revolving doors in Amsterdam, The Hague and Enschede. Above the child adhesives is written: "You can’t ignore child labour."
Social Guerrilla Campaigns
Child Labour
Trend Themes
1. Child Labor Awareness - The trend towards raising awareness of child labor issues can be taken advantage of to create innovative solutions to combat child labor practices around the world.
2. Guerrilla Advertising - Opportunities exist within the guerrilla advertising trend to reach new audiences and create meaningful impact on important social issues.
3. Creative Activism - The trend towards creative activism can be harnessed to bring attention to serious issues and motivate change.
Industry Implications
1. Non-profit Organizations - Non-profit organizations can benefit from these trends by creating impactful campaigns to increase awareness and spur action on important social issues.
2. Advertising and Marketing - Businesses within the advertising and marketing industry can leverage these trends to create impactful campaigns that not only promote their brand, but also bring attention to important societal issues.
3. Corporate Social Responsibility - Companies committed to corporate social responsibility can use these trends to create impactful campaigns that address important social issues and show their commitment to making a positive impact.