The Campaign for Wool is a new partnership that highlights the collaborative efforts of His Royal Highness The Prince of Wales and Holt Renfrew. The initative celebrates the versatile and style-forward qualities of the material, while also recognizing its incredible functionality and high thermal properties. Moreover, the marketing initative seeks to place wool as a "natural, biodegradable and renewable resource," advocating for its implementation in the collection of all brands — big or small.
The Campaign for Wool specifically features British wool, boasting offerings from luxe Canadian designers such as SMYTHE, Mikhael Kale, and LINE. The silhouettes are said to embrace a timeless aesthetic and unparallel attention to detail. Consumers will have access to this collection starting September 23rd, 2019.
Fashionable British Wool-Made Lines
The Prince of Wales & Holt Renfrew Boast the Campaign for Wool
Trend Themes
1. Campaign for Wool - Opportunity for brands to promote wool as a versatile, style-forward, and eco-friendly material.
2. British Wool - Growing demand for British wool in the fashion industry due to its timeless aesthetic and attention to detail.
3. Luxe Canadian Designers - Collaboration opportunities for Canadian designers to showcase their wool-made lines and tap into the eco-friendly fashion trend.
Industry Implications
1. Fashion - Fashion brands can capitalize on the Campaign for Wool by highlighting wool-made lines and promoting their eco-friendly qualities.
2. Textile - The British wool industry can benefit from the growing demand for wool in fashion, leading to increased production and sales.
3. Retail - Retailers like Holt Renfrew can leverage the Campaign for Wool to attract eco-conscious consumers and drive sales of wool-based products.