Setting out in quest of a good cure for a sore throat can be a daunting task, but Strepsils has made it easy in their latest print advertisements. The campaign thought up by Spanish advertising agency EURO RSCG features mazes made of different flavored throat lozenges.
The ads depict four different environments a sore throat might be contracted in (a factory, school, army and restaurant) and with lozenges that guide the customer to satisfied sore throat relief.
I don’t quite understand what would make them think of linking sore throats to the army though…
Maze Campaign Ads
Advertisements for Strepsils Will Leave You Amazed
Trend Themes
1. Interactive Print Ads - Opportunity for advertisers to create engaging and interactive print ads that capture customers' attention.
2. Health and Wellness Advertising - Growing market for advertisements promoting health and wellness products, such as sore throat relief remedies.
3. Creative Branding - Brands can explore unique and creative ways to connect with consumers and stand out in the crowded advertising landscape.
Industry Implications
1. Advertising - Ad agencies can capitalize on the trend of interactive print ads to offer innovative advertising solutions to their clients.
2. Pharmaceutical - Pharmaceutical companies can leverage the health and wellness advertising trend to promote their sore throat relief products.
3. Graphic Design - Graphic designers can cater to the demand for creative branding by designing visually appealing and innovative advertisements for brands.